The 5 Most Important Things I Learned at the Mom 2.0 Summit
Since Whit gave such a great recap of the Mom 2.0 Summit, I'll dispense with the background information and charge directly to the meat of the matter, which will be of especial interest to you bloggers out there who missed it: the most important insights I gleaned during this, my first blogging conference.
- Conferences are where you connect with the Big Players in the Industry. Wow. I met so many movers and--yes--shakers, as well. These are the people who make parent-blogging the multi-thousand dollar business it is. I was privileged to meet CEOs and CFOs of marketing and advertising organizations. We talked about monetization, SEO, brand-building, and a lot of other really important things that I don't understand at all. Then we exchanged business cards. Theirs were printed on much higher quality paper than mine, and weren't softened by pocket sweat.
- Being a daddyblogger at a conference full of mommybloggers makes you an automatic rockstar. In my case, Sting. As a feminist, I'm fervently opposed to being fawned over by mommybloggers. It's degrading to everyone involved. How hollow it is to be given undue attention simply because you are among a group of maybe twenty men perceived as a sensitive, artistic, and yet roguish at a gathering of 3500 women. Women amped up by a rare weekend away from their kids, a fleshly realization of their online camaraderie, and piles of shiny swag. For a fella, the attention can be daunting. The constant dinner invitations, "where you at?" tweets, photo ops, and unsolicited hugs. Objectification goes both ways, ladies.
- It's really difficult to stay completely sober for any length of time in New Orleans. It's almost as if they want you to drink a lot. You can enjoy adult beverages as you walk down the street, and there are no rules about when bars or liquor stores should shut down. Some sub-headings I would include if I were better at formatting: 1) I thought I had stopped liking bourbon a long time ago; but it turns out that I was just drinking bad bourbon. 2) The much maligned and widely banned sports drink/hobo wine called Four Loko is in fact the very nectar of the gods, gushed forth from the fountain of youth, and replete with rejuvenating electrolytes. 3) You will never be alone in a bar at dawn in New Orleans.
- Meeting your imaginary friends In Real Life is way better than just meeting regular people. What are the chances that you would meet some schmo off the street and have days worth of conversations and ideas to share? Slim, right? But as geeky as it sounds, all the folks I met that I "knew" from our blog/facebook/twitter interactions exceeded my expectations of how they would be in real life. With one exception: I never would have guessed that Whit Honea would be the kind of sadist that would torture a sentimental drunk who is separated from his family for the first time, and known to be sappy about dogs, by showing him pictures of his own recently deceased dog being hugged by his adorable children and causing said drunk to weep openly in a bar/laundromat at 7:00 a.m. So not cool.
- The stars are aligned for the ascendancy of the daddyblogger! This time for real. The folks that brought us Mom 2.0, in collaboration with fast-talking New York schmoozer Doug French (Laid Off Dad), are cooking up a for-real daddyblogging conference that will go down in the spring of 2012, called the Dad 2.O Summit. This will finally put us on the map! Our relevance in the marketplace of ideas will be acknowledged! Our influence on the purchasing habits of American families will be recognized! Our voice in the conversation about the future of the family structure will be heard! At the very least, we'll get to hang out together in a cool city and get lots of free AXE products and boner pills. And Four Loko.
I didn't really take many pictures at the conference, so I just added this random shot of Sting and a fan