You’ve been waiting with baited breath. You’ve been combing the internet looking for the slightest hint of what’s to come. You’ve even tapped Mattel’s executive boardroom. But the secret has eluded you.

Until now.

This morning Fisher Price unveiled their newest mind-control device holiday toy, T.M.X. Elmo. It debuted on Good Morning America this morning to what I can only assume is the adoration of marketers retailers children nationwide.

The new version of Elmo still laughs when you tickle him/her/it, but “now Elmo’s laughing fits have him slapping his knee, falling to the floor, rolling over and pounding his arm.”

Personally, I find that creepy as hell. It reminds me of that clown in Poltergeist or the ventriloquist dummy in Magic. But I’m not 18 months old, sucking at Mr. Noodle’s teet, and far be it for me to deny my daughter any high-pitched animatronic device that makes her happy.

Now here’s a question for you all: Do you think this will be this season’s must-have toy? Are we going to see stampedes at Walmart and fist-fights at Target like we did with the Cabbage Patch Kids or Elmo’s earlier neanderthal incarnation?