Hey dads, how many times have you been sitting around in your plaid pearl-snap button shirt and vintage striped cardigan and simultaneously had the thought, “Man, I sure wish there was a quality publication out there that spoke to my daddy-o-ness, but didn’t at the same time.” Well, put away your vinyl albums of The Handsome Family and Decemberists because Kindling Quarterly is here!

This Brooklyn-based brainchild of David Michael Perez and P. August Heffner (Hugh’s sarcastic, asshole nephew twice removed) is, by their admission, intended to build, “a thoughtful dialogue about fatherhood that is missing from our cultural landscape” by “playfully assessing and celebrating the multitude of experiences that form contemporary fatherhood.” It should be noted that Perez and Heffner’s decision to make the publication quarterly was a masterful stroke as it adds to Kindling’s overly enlightened aura.

A quick skim through the pages of Kindling show its flavor for artfully pretentious photos such as a space helmet lounging smugly on the living room floor, a guy in skinny, cuffed jeans playing a ukulele while straddling a bike with a snare drum affixed to the handle bars, and a the most exquisite pencil sketch ever celebrating the bearded features of Steven Keaton (Holy hipster facial hair, man! You don’t know who Steven Keaton is? 80’s TV much?)

Oh yes, and lest you forget throughout the essays, editorials, art, and interviews, who the target demographic is, there are also images of real fathers accessorized with toddlers clad in the latest haul from the thrift shop.

But, hey, to each their own. If maxing out the limit on your Urban Outfitters credit card is your cup of organic, Chai tea, then Kindling Quarterly is for you. For me, however, I don’t think I’ll be subscribing. For one, I don’t like labels and besides, I think a page from Kindling best sums up my reaction…